The PLG aims to achieve the following:
- Demonstrate the fundamental role of “The Con that is Ultra-Processed Food” and its impact on health outcomes and childhood obesity.
- Support the development and implementation of effective policies and practices for the UK to become “best in class” in its regulation of UPF.
- Look to calling on the Government to implement marketing restrictions on UPF products.
- Be a vehicle for change for clear delineation between those that produce and market UPF and those who regulate.
- Highlight the challenges consumers face with their current food choices